Google Analytics — Website Analytics
Google Analytics measures how people interact with your websites and apps and turns that into reports you can analyze and share. Google's overview page describes it as free of charge and lists Analytics 360 as a separate product, which this entry does not cover. Google's documentation states that Google tags use cookies to recognize unique users; in Google Analytics properties, user-level data can be kept for 2 or 14 months, and Google says this retention setting affects explorations and funnel reports, not standard reports.
Why it fits
| Good to know | Website |
|---|---|
| Free output | Yes |
| No account needed | — |
| No watermark | — |
| Works offline | — |
| Batch processing | — |
| Content language | — |
— Unverified conditions. Official documentation reviewed. The app itself has not been hands-on tested. Matches only documented content-language support, not interface language.
Sources and review date3
- marketingplatform.google.com/about/analytics
- support.google.com/analytics/answer/7667196
- developers.google.com/tag-platform/security/concepts/cookies